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Help Raise Money for Your School

One of our most popular fundraising programs, Shop at Wilson Farm Day is a great opportunity for schools to raise funds for much needed supplies, equipment, field trips, and more. Since its inception more than 10 years ago, participating schools have raised over $125,000 through the Shop at Wilson Farm Day program. Read on for more information about the program and how it works.

About Your Shop at Wilson Farm Day

The hours for your Shop At Wilson Farm Day are 9am – 7pm (the same as our regular store hours). Your supporters can shop at any time during that window, and 20% of their pre-tax spending will be set aside for donation to your school. There are only a few items that will not count towards your fundraising efforts; these include:

  • CSA shares
  • Gift cards
  • Custom gift baskets
  • Custom party platters
  • Case orders and/or other bulk or custom orders

Also, keep in mind that, while other discounts can be applied to Shop at Wilson Farm Day purchases (such as coupons, Groupons, or senior discounts), this will lower the total transaction price, and therefore the amount of money donated to your school.

What if it snows?

If it snows, don’t worry: we’ll set up an alternate date for your event. While we will honor participation and purchases during a snowstorm (as long as the farm is open), we encourage everyone to exercise caution during inclement weather!

Where does the money go?

Shortly after your Shop at Wilson Farm Day, a representative from the farm will personally deliver a check to your school. The school principal decides how the funds will be used. In past years, schools have used their Shop at Wilson Farm Day earnings to purchase projectors, books, scholarship programs, and even lecture series.

Current Participants for Shop At Wilson Farm Day

Tuesday, January 17th St Agnes School – Arlington Flyer for Print
Tuesday, January 24th Maria Hastings School – Lexington Flyer for Print Email Flyer
Wednesday, January 25th Children’s Center of Lexington Flyer for Print Email Flyer
Thursday, January 26th Lexington Play Care Flyer for Print Email Flyer
Wednesday, February 1st Fiske Elementary - Lexington Flyer for Print Email Flyer
Thursday, February 2nd Harrington Elementary – Lexington Flyer for Print Email Flyer
Tuesday, February 7th International School – Cambridge
Stratton Elementary
Flyer for Print
Flyer fro Print
Email Flyer
Email Flyer
Wednesday, February 8th Estabrook School - Lexington Flyer for Print Email Flyer
Wednesday, February 15th Pilgrim Nursery School - Lexington
Ottoson Middle School
Flyer for Print
Flyer for Print
Email Flyer
Email Flyer
Thursday, February 16th Watertown Middle School – Watertown
Brackett Elementary
Flyer for Print
Flyer for Print
Email Flyer
Email Flyer
Tuesday, February 28th Methodist School - Lexington Flyer for Print Email Flyer
Wednesday, March 1st Belmont Day School – Belmont Flyer for Print Email Flyer
Thursday, March 2nd Waldorf of Lexington Flyer for Print Email Flyer
Tuesday, March 7th Burbank School - Belmont
Hancock Nursery - Lexington
Flyer for Print
Flyer for Print
Email Flyer
Email Flyer
Wednesday, March 8th Dallin Elementary - Arlington
Lexington High School
Flyer for Print
Flyer for Print
Email Flyer
Email Flyer
Thursday, March 9th Bridge School – Lexington Flyer for Print Email Flyer
Tuesday, March 14th Clarke Middle School – Lexington Flyer for Print Email Flyer
Wednesday, March 15th Bowman Elementary – Lexington Flyer for Print Email Flyer
Thursday, March 16th Bishop Elementary Flyer for Print Email Flyer

Promotional Materials

Flyers

You will receive a custom-designed PDF flyer. In order for their purchase to be counted in your school’s fundraising totals, your supporters must present the flyer at the registers. Also included is an emailable version that will display on a smart phone, so your supporters can show the flyer on their phone if they prefer. This is not only more cost effective; it’s more environmentally friendly too!

Can I share flyers with friends?

Absolutely! Feel free to share your flyer with friends, neighbors, and other members of the community. We do, however, ask that you don’t distribute flyers here at Wilson Farm.

Posters

We can print out and laminate a limited number of small posters for your event at the farm. Our printer has the capacity to print a poster up to 11” x 17” in size. Please let me know if you need posters, and if so, how many. If you’d like posters in a larger size, we can design them for you, but you’ll need to work with a local print shop to have it printed.

A-Frame Signs

We’ll deliver an “a-frame” sign with your posters attached on the evening before, or the morning of, your shop at Wilson Farm Day. We’ll place it near the school’s pick-up/drop off areas, to remind parents that it’s Shop at Wilson Farm Day! At the end of the day, or very early the following morning, we will retrieve the signs and frames. If you’d prefer not to have the a-frame and signs, please let us know.

Suggestions for Promoting Your Shop at Wilson Farm Day

Events

If you have a good-sized school event within a week or so of your Shop at Wilson Farm Day, be sure to let us know! We’re happy to set up a table, give out some treats and hand out flyers to remind your supporters to participate.

Email

If you have an email list for parents that you can use to promote your fundraising efforts, we’d suggest sending an initial email announcing your Shop at Wilson Farm Day, and then a reminder email a day or two before the event.

Listserv

If your school has a listserv or community calendar, we recommend promoting your fundraiser through that channel as well.

Social Media

If you already have a strong presence on social media platforms such as Facebook or Twitter, it’s a great idea to post information about the event on those channels, too. And, if you’ve posted the flyer on your school’s website or other online outlet, including a link to that page in your social media posts will make it easy for people to access, download, and print it out.

Sending Flyers Home

Sending flyers home with your students is a great idea; just make sure not to send it too early, or too close to the date of your event. You want to give people enough notice to schedule the event in their calendars, but not so far in advance that they forget about it!

Signage at School

Signage near the office or at the main entrance will help remind parents and staff that Shop at Wilson Farm Day is coming up.

We want to do everything we can to help make your event a success! If you have any questions or need more information, please feel free to contact Michael Crawford at Wilson Farm by phone at 781.862.3900 or email MichaelC@WilsonFarm.com.